You wouldn’t expect an agency to fret over an AV, generally regarded a poor man’s TVC. But we did on this one. The ‘poor man’ was the Tata Group. And the task was to showcase the achievements of all the Tata companies in the pandemic year of 2021. When we looked at the data, it was clear that the achievements were nothing short of heroic. And clearly, an idea was looking back at us. The idea was, present them as superheroes. The rest was execution – the writing, graphics, music and the overlaying of Marvel Comics’ skin. Believe us, even though we’re advertising people, we got a standing ovation from the Tata top brass.