Croma is Tata’s version of Amazon or Flipkart, which means it would invariably clash with them, especially on festive events. One such event is Diwali. To incite emotions, we created a series of commercials capturing sweet, and slightly silly, moments between loved ones, giving technology a relatable spin for the holidays. These heart-warming commercials allowed us to slip in the festive deals and offers, without the cringe of making high-pitched sales call.