Client
Tata Crom
Category
TVC, Outdoor
Year
2022
Client
Tata Crom
Category
TVC, Outdoor
Year
2022
Bringing a touch of humour to a transactional time of year was the key to making Croma’s Back to School campaign a success. Broadening the idea of what ‘learning’ constitutes, while encapsulating the brand’s positioning of expertise, created a fun, light-hearted campaign to break the traditional offer-focused communication of the season.