The Crayons Network

Zindagi ke saath bhi, zindagi ke baad bhi

Client

LIC

Category

TVC

Year

2016

Our interpretation of LIC’s brand philosophy of “Zindagi ke saath bi, zindagi ke baad bhi” was that life is an endless series of birth and death and in between we fulfil our responsibilities. A rather complex and morbid interpretation, one would say. But watch the commercial for the simplicity of the idea and its execution.

tation of LIC’s brand philosophy of “Zindagi ke saath bi, zindagi ke baad bhi” was that life is an endless series of birth and death and in between we fulfil our responsibilities. A rather complex and morbid interpretation, one would say. But watch the commercial for the simplicity of the idea and its execution.

LIC - Zindagi ke saath bhi, zindagi ke baad bhi

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