Client
Kajaria PLY
Category
TVC
Year
2021
Client
Kajaria PLY
Category
TVC
Year
2021
Plywood is a low involvement category, and the challenge was to break the clutter and be seen as a premium ply brand.
With strength being the core benefit, what better way to evoke it than through strength of the nation and those who keep the nation safe?
Hence, ‘India Jaisa Strong’ with a brilliant performance by its brand ambassador Ranveer Singh in the role of an army officer.