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IndianOil - The Return of the Cheetah

IndianOil - The Return of the Cheetah

The last Cheetah in India breathed its last around 1948. After many attempts over the decades, the National Tiger Conservation Authority, GOI, along with IndianOil were finally bringing the fastest land animal back to the subcontinent. News this exciting needed to be announced in a manner that would garner maximum leverage.

Enter, an innovative paw print teaser ad, followed by a massive announcement, triggering a wave of celebration and excitement across the country as all unified to welcome the Cheetahs back home.

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