The Crayons Network

Never Cracks Under Pressure

Client

APL Apollo Water tanks & pipes

Category

TVC

Year

When it comes to water storage tanks and pipes, withstanding water and environmental pressure is the key. Could we crack a thought to convey this?

We did, with our ‘Never cracks under pressure’!

A big promise, but could we live up to it? We did, and rather convincingly, with our twin films featuring Tiger Shroff, the brand’s young and macho ambassador. Watch the Tank film for its 70’s style action and masala content, and the pipe film for our cinematic tribute to ‘Honey, I shrunk the kids’ with its elaborate special effects.

Never Cracks Under Pressure

Never Cracks Under Pressure

Digital Results

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