Client
TATA Air India
Category
TVC
Year
2014
Client
TATA Air India
Category
TVC
Year
2014
Before we had the privilege to launch, or rather relaunch, the new Tata Air India, we had to convince people to fly the Maharajah. So what we did was to convince the Maharajahs of our corporate world first, to share their flying experience with Air India. Indrayajit Sethi – Tata services, Kamal Basu – skoda and Ramesh Chembrath – Godrej were more than happy to become brand ambassadors for the national carrier.